Big Media: Big stink?25 Jan 2008
The group that brought the world Buy Nothing Day, TV Turnoff Week and World Carfree Day has taken on Big Media. Adbusters Media Foundation, a global network of media rights and anti-consumerist activists, is suing CanWest Global, the CBC, the CRTC and the Canadian government over the right to air what it calls public service advertisements. At issue, says Adbusters, is the right of Canadian citizens to have a "reasonable opportunity . . . to be exposed to the expression of differing views on matters of public concern," as stipulated in the Canadian Broadcasting Act. "We want to air messages about some of the biggest issues of our time, including things like obesity, war, and media concentration, and some of our ads want to talk back against some very large corporations that we think are distorting our society," says Vancouver-based Kalle Lasn, founder of Adbusters.
Personally, I think that it's up to groups like Adbusters to setup their own 'competitive' media distributions. And they do, but if they want people to hear their messages they're going to need to propagate them on their own. I think they do a wonderful job with their 'Adbusters' release that frequents magazine shelves -- but instead of concentrating on buying big media ads they should really resort to the internet -- Facebook would be their primetime locale.